Global wine pioneer to launch The Hue Society in South Africa

Tahiirah Habibi, a global wine industry pioneer, and activist is in the country in June to launch the Hue Society’s first international chapter and Tahiirah Habibi, a global wine industry pioneer, and activist is in the country in June to launch the Hue Society’s first international chapter and to welcome South African wineries to Atlanta’s exclusive Wine & Culture Fest in August  Habibi will be in South Africa from June 20 to 24, launching The Hue Society’s South African chapter during an event on Wednesday, June 22 in Cape Town.

The Hue Society is a community-based organization dedicated to increasing access and resources for Black, Brown, and Indigenous communities while also offering consumers and companies culturally engaging wine experiences.

Habibi is a long-time advocate for more Black, Brown, and indigenous participation in the global wine industry and is one of the world’s most powerful wine professionals.Tahiirah was named to Wine Enthusiast Magazine’s renowned 40 Under 40 list, as well as becoming the first Black woman to appear on the cover.

Her work has been published in publications including Vogue, BET, Wine Spectator, and VinePair, and she honed her abilities at some of the country’s most famous restaurants, including J&G Grill at the St. Regis Bal Harbour and the legendary Michael’s Genuine in the Miami Design District.

She founded the Hue Society in the United States in 2017. Its mission is to bring together a notable network of international innovators, sommeliers, and winemakers with a rapidly rising global population of Black wine consumers. Most importantly, The Hue Society aims to close the gap between economic inclusion and representation for people of color at all levels of the global wine business. Nice Beverage Company, a Cape Town-based black-owned company that recently debuted its UNFLTRD collection of South African wines, will host Habibi.

Prior to her travel to South Africa, Habibi said. “I am excited to explore the South African wine market and extend collaborative platforms like The Hue Society, as well as the Wine & Culture Fest. Creating these global connections is an essential part of building this community,”

The Wine & Culture Fest, organized by The Hue Society, will take place in Atlanta, Georgia, from August 11 to 14. The three-day Ultimate Wine Experience in Atlanta is “the most inclusive wine festival dedicated to consumer education, brand awareness, industry advancement, and cultural experiences through the Black lens”

The Wine & Culture Festival will feature interactive discussions with black wine industry mavens, industry awards, and unique wine tastings to commemorate previously excluded brands, winemakers, and wine industry experts. The Hue Society and the Wine & Culture Fest are key partners in South Africa, and Habibi will be hosted by Nice Beverage Company, which recently debuted its Skin Dry White and Dry Rosé range.

Habibi is also an advisor for the Nice Beverage Company, which was created by a group of people with backgrounds in culture, marketing, media, branding, renewable energy, events, food & beverage, fashion, technology, and e-commerce. The Nice Beverage Company will make its US debut at the Wine & Culture Fest in Atlanta in August as exhibitors and participants.

“Partnerships with platforms like The Hue Society and the Wine & Culture Fest allow us the opportunity to build equity and diversity within the South African wine industry. There are plenty of consumers wanting to connect with SA brands in the US and events like these help them get there,” said Nice Beverage Company CEO and founder, Hardy McQueen.

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Source of News: Tahirah Habib The Hue Society



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