Influencer Spotlight: Mihlali Ndamase

Our Influencer Spotlight today is on Mihlali Ndamase, who is one of South Africa’s mega influencers. She is a young girl from Kokstad who started the social media career by just doing stuff that she was interested in. She is a professional make-up artist who is certified through the Leaders In the Science Of Fashion (LISOF) institute. She also studied for a BA in Strategic Brand Communication at Vega School.

Mihlale Ndamase’s Brand

What sets Mihlali apart from other South African influencers is that she is strong on all social media platforms. She has a YouTube channel where she does makeup tutorials and also gives a bit of insight into her as a person and her background. In 2018, she released the first South African influencer makeup tutorial to be done completely in Xhosa, her mother tongue. The video has become one of her best performing videos, garnering over 250,000 views. She is strong on Twitter, Instagram and on Youtube. Her channel currently has 149000 subscribers and continues to grow at a blistering pace. In her advice to budding influencers, she advises that you must just do what you are interested in first and that the followership will follow. Brands are clamouring to work with Mihlalii and she is the official brand ambassador for Daniel Wellington. She has also worked on campaigns with household names such as Nedbank, Nike and Lux. How does she manage to juggle it all, school and work?

Mihlali Is A Beauty With Brains

Apart from being a social media influencer, Mihlali has a very astute business brand and also champions charity drives and events to help the less fortunate. She is also a proud feminist and a lot of that is reflected in her work. She is very much about empowering women, and even in her charity drives she does a lot to help young women, like organising the donation of sanitary towels for girls in schools from disadvantaged communities. When it comes to inspiration, Mihlali says that she draws from her 3 mothers, her grandmother, mother and aunt, who inspire her and work as hard as she can.

Relationship Goals

“I actually don’t follow fashion trends, I wear what I feel comfortable in. I’ve always been a minimalist when it comes to fashion.” When asked about her relationship, Mihlali is always tight-lipped about the subject. But there is undoubtedly a long line of guys willing to be her +1. She was however willing to speak on what she looks for in a man: “I definitely want someone who respects women. I think that’s very important when it comes to finding a partner. And I also want someone who’s hard-working, focused, and serious about life. I’m not one for relationships, but when I do get into relationships I want to be with someone who sees a future with me. She also adds that she is god-fearing and from a family that is very strict about religion. So gentlemen, you know what you have to get in order if you want her hand.

Mihlali confesses that she is a big foodie and that she is not one to be consulted when it comes to diet. But she does try to eat healthy most of the time and she exercises regularly. As for her message to fans she wisely advises her fans to continue working hard. To go after your dreams, be authentic and do what makes you happy everyday. It’s not hard to see why she has amassed such a high following and built a brand around her. We can’t wait to see where her journey takes her and will be following every step of the way.